Vince Ferraro is a general management executive and VP
of Global Strategy and Marketing for Kodak’s Consumer
Digital Group and Corporate Marketing. As the marketing
leader for one of the most iconic, recognized brands
in the world, he is responsible for branding, advertising, communications,
PR, social media,, and the e-commerce store. He also provides
oversight and marketing leadership to Consumer Business, which includes
product categories such as digital and video cameras, scanners, picture
kiosks, and inkjet printers. He joined Kodak in November 2010 and also
served as Vice President of Global Marketing for Kodak’s Digital Printing
Solutions Group. He was previously Vice President of Global Marketing for
Hewlett-Packard’s LaserJet business unit, where he was responsible for development
and launch of some of the most successful and iconic technology
products in the world.
Mr. Ferraro has over 25 years of experience building, managing, and growing
a variety of lines of high technology hardware, consumables, and software
businesses both domestically and internationally. In previous roles, Ferraro
was VP of Marketing for HP’s Business and Imaging group and HP’s consumer
businesses, which included digital cameras, photo printers, scanners,
and DeskJet-, Photosmart-, and OfficeJet-branded products. He developed
HP’s first Windows- and Mac-compatible color inkjet printers—the PaintJet
and PaintWriter product lines—and helped establish HP’s wide-format plotter
business with the introduction of the 7600 Series product line.
Other executive and management positions that he has occupied include
international and regional senior roles in marketing, finance, and category
business management functions.
Mr. Ferraro is also a social media pioneer, having established HP’s most successful
executive blog, which was quoted in the book “Groundswell: Winning
in a World Transformed by Social Technologies” and was an Ad Age Power
150 blog. He is currently the author of the Tech Marketing Peitho blog (www.
Mr. Ferraro has received a B.S. in business administration (cum laude) from
San Diego State University and a M.B.A. from the W.P. Carey School of Business
at Arizona State University. He is also a graduate of Stanford University’s
Strategic Marketing Management Program. Mr. Ferraro has consulted
with a variety of nonprofits, established businesses, and start-ups to increase
the effectiveness of their business strategies and marketing plans.
He sits on the North American Board of Advisors for the CMO Council and is
a domain expert in the Connect Springboard Program.
Mr. Ferraro is a frequent speaker at such groups as the Silicon Valley Venture
Capital Association, the CMO Council, Lyra, and various business networking
groups and other industry events. He also speaks on technology marketing
topics and how to utilize social media, such as LinkedIn, to its best advantage,
and help others find new employment opportunities and create and
deliver their own world-class personal brands.
Learn more about Vince at his website at: