Rick Martinez is a registered nurse by degree and an
entrepreneur at heart. Having started his first company
in 2001, MedTrust, LLC, he went on to form Fitness Porvida,
LLC in 2007 after a life changing experience working
with amputees at Walter Reed Army Medical Center
as an Army nurse in 2006.
In 2011 Rick sold his company to focus on his passion of becoming a catalyst
for change in health and fitness in his local and greater communities,
and also giving back to the Americans who protect our freedoms.
Fitness Porvida, or “For Life” is the battle cry of the growing Tribe of faithful
followers in his home of San Antonio, Texas.
Awards and accomplishments include:
• San Antonio’s “40 Under 40”
• Awarded the prestigious Jefferson Award for community service
• Recognized as one of the country’s “Top 100 Companies” by the US
Small Business Administration
• Awarded “Best of the City” for health clubs. First ever CrossFit gym
to receive this award
• Raised $71,000 for Special Operation Warrior Foundation in a one
Rick has been featured on ABC, NBC, CBS and Fox affiliates as San Antonio’s
‘fitness expert’ and has published several articles in local and national journals
related to health, wellness and on how to look better naked.
Rick is married to Lisa, his wife of over 10 years and has three wonderful,
healthy kids. Katelyn, Kelsey and Slaton. Actually, five kids if you count his
two Labs, Mookie and Murphy.
“With much humility, I believe my passion in this life is to help people realize
their dreams. Whether they be in fitness, in life or in business, I feel I have
been given this one opportunity on earth to make as much of a difference
as I can for anyone who will choose to listen, and I refuse to squander it. My
experience is no different…no grander and no more special than anyone
else’s. I was shaped by my simple upbringings and my parents, by my service
in the Army, by my family, by my wins and losses, by my involvement
with Entrepreneurs Organization (EO), and by God. Everyday I’m hustling.”
The guy to call when you wanna look better naked.
To learn more about Rick, his organization or his mission, check out: