Nina Hershberger spent 22 years in Corporate America before the entrepreneurial itch grew too strong. As director of a direct mail operation printing and mailing 9 million pieces a month, she naturally gravitated to direct mail when she began her marketing firm. Known world-wide as the wallet mailer lady (for her direct mail piece that looks like a man’s paper wallet), it wasn’t long before business owners were seeking her out for her outrageous, personality driven marketing advice and her business grew well beyond direct mail. Today she loves making celebrities out of her clients and their pets through her magazine tear sheets and humor copywriting for pets. If you’re lucky enough to book some of her scarce time, beware: she just may ask you (or your pet) to don an Elvis Wig and sunglasses and turn you into a personality your prospects and customers can’t wait to hear from again.