Lisa Macqueen helps her clients crack the code of small
business success by using a combination of technology
and smart marketing ideas to dominate their industry.
She spent 20 years working in sales and marketing
for large international hotel chains, before joining her
husband, Hamish, in the family business, Cleancorp. Not long after starting
her ‘new career’ she realised that not only was the business struggling,
but also there were no systems or processes in place to capture leads,
nurture clients or manage day-to-day workflow. So, she set about creating
her 7-Step Power Principle S-y-s-t-e-m (Save Yourself Time, Energy and
Money), and turned the cleaning business into a multi-million dollar national
cleaning company in the space of a few short years.
Lisa’s new career is centred around her philosophy that “automation leads to
domination,” and her goal is to help her clients build a relationship with their
prospects and customers, because when people know who you are, you
can charge more, have more credibility and be more visible as an industry
leader. Essentially, you can dominate markets instead of competing in them.
Lisa is also the winner of the Infusionsoft Small Business ICON Award
for 2014 (formerly known as the Ultimate Marketer Award). She is an
entrepreneur, speaker, author, marketer, business owner, wife and mother
to three daughters.
You can connect with Lisa at: