Kimberly Martinez is passionate about enabling others to live life in
alignment with their dreams. She is the creator of “The Entrepreneur’s
Journey™”, a proprietary process of discovery to reveal the
critical elements needed to live a life of passion, purpose, and profits.
A former Fortune 50 top executive, she built and drove marketing and distribution systems
for some of the most respected companies in the U.S. After a 20-year career, she became
an employment casualty of September 11th. The loss of her job was the catalyst that led
her to seize the opportunity to fulfill her lifetime dream of becoming an entrepreneur. She
only had to overcome one major obstacle: the fact she had absolutely no idea what type of
business she wanted to create!
She lost months in missteps and false starts trying to find her new direction. After evaluating
everything from fast food restaurant franchises to “get rich quick” Internet businesses,
Kimberly realized she was starting her search for the perfect business in the wrong place.
The question wasn’t what business to start—it was what kind of life did she want to live.
During her struggle she developed “The Entrepreneur’s Journey™ to guide first herself,
then other aspiring business owners on their path to successfully creating an actionable
vision to live their ideal personal and professional lives.
Once Kimberly knew exactly how she wanted to live her new life she sprung into action.
Within 30 days she started her company, sold her home and moved to the beaches of
southwest Florida and began the exciting process of making her dream life a reality.
She joined forces with designer Lisa Harrington and launched Bonitas International in
January 2003. The company designs and manufactures specialty fashion accessories,
called BooJeeBeads™, that enable women around the world to wear their employee ID
badges and conference credentials with style. Under Kimberly’s leadership as CEO, the
company reached a million dollars in sales in just 3 short years, a feat achieved by less
than 5% of all businesses in the United States. The company’s innovative product lines
and unique culture caught the attention of the most respected media outlets in the world
and have been featured on the home page of the Wall Street Journal and in the New York
Times, USA Today, Entrepreneur, Smart Money, Readers Digest, Fortune, and Forbes.
Kimberly has been seen everywhere, from a meeting with Vogue editors at Fashion Week
to appearing on the Today Show, as well as on HSN, MSNBC, Fox News, NBC, and ABC.
Kimberly was a finalist for the Most Powerful Woman in Business award from Fortune. She
is a member of the Women Presidents Organization (WPO), and Visage, the world’s largest
CEO advisory group, which named her the “Entrepreneur of the Year “.
Learn more about “The Entrepreneur’s Journey™” and fulfill your dream of living a life of
purpose, passion and profit. To receive a free report on “The 5 Steps to Freedom” for aspiring
entrepreneurs, visit