Senior Partner, Prophet
James Walker is a senior partner at Prophet. James, who has spent
the last 20 years honing his skills and understanding of research and analytics across
the spectrum of brand and marketing disciplines, leads Prophet’s analytics practice.
He splits his time between London and New York.
His diverse background embraces the analytical, the creative and the entrepreneurial.
James founded Brand Science, which he and his partners later sold to Omnicom. He
was a partner at Edge, which he sold to Accenture to create the kernel of Accenture
Marketing Sciences. James was President International at AMS, and was an Accenture
partner for 7 years.
Along the way, James was part of the launch team of the media agency MindShare,
was one of J. Walter Thompson’s youngest directors, owned the seminal The Clinic
nightclub in London’s Soho, and has made a number of feature films (including Fulham
Noir and The Flower Girl) and worked on artistic projects with the UN amongst and
other organizations. James is a frequent conference speaker, with contributions to
TEDu and TEDx, and was a TEDGlobal host in 2011. James also speaks at many
Marketing conferences ever year, is widely published, and also teaches at London
Business School, Stern School Of Business at New York University, and INSEAD.
James’ expertise in analytics includes brand research and analytics, brand equity
modeling, marketing mix modeling, segmentation, econometrics, sales and marketing
process improvement, among others. He has led consulting assignments in more than
40 countries, and has worked in most industries.
More recently prior to Prophet, James has helped launch and revitalize a variety of entrepreneurial
ventures focused on both analytics and media. These included MOFILM,
the World’s largest crowd-sourcing creative agency where James is an investor and
director; SSA & Company, a consultancy focusing on Six Sigma process improvement
where James was a director and helped create a more 21st Century definition
of Six Sigma and worked in partnership with a number of private equity houses; and
Nunwood Consulting, a research firm, which James helped morph into the consulting
space, spearheaded aggressive international expansion and helped pick up a number
James is a graduate of the London School of Economics and Political Science, the
University of London.