David Carroll

Biography

David Carroll established himself as an innovator in
real estate technology after launching softRealty.com
in 2007. Prior to entering the real estate industry, he
acquired over a decade of experience architecting enterprise
solutions for dozens of Fortune 500 companies,
as well as, designing software for several technology startups. David has
always had an inherent desire to help others leverage technology to make
their lives easier and succeed in business. It was fate when he discovered
the complex world of Multiple Listing Services (MLS) and the opportunity to
help real estate agents use the Internet to connect with buyers outside their
immediate circle of influence.
softRealty.com started as a Free MLS Property Search service for real estate
agents to incorporate onto their websites. However, he quickly learned Free
MLS Property Search wasn’t enough. He then challenged the status quo with
developing a new lead generation technology known as Anonymous Lead
Capture. Anonymous Lead Capture gave real estate agents the opportunity
to connect with anonymous website visitors actively searching for properties
on their website. Utilizing analytics and a proprietary “In Network” messaging
system, agents were able to capture, qualify, and engage with active
buyers on their website.
David has been a speaker at prominent real estate technology conferences
such as Inman Connect, RETechSouth, and Real Estate Bar Camps. Having
engaged with heads of MLSs, National Brokerages, and real estate agents
of influence these past few years, he has learned quite a bit about how real
estate agents can thrive with technology and social media, even during the
worst housing market of our time.
In late 2011, David incorporated this vast knowledge of how real estate
agents should connect and market online with his extensive background in
technology and launched WebSocial.ly – an online marketing platform for
building socially optimized websites. WebSocial.ly takes the best practices
of social media, search engine optimizations, and website design to help
real estate agents and other professionals establish and dominate in their
niche brand marketing.