Chris Wiser is the CEO and Founder of TechSquad IT, a Milwaukee-based company, which provides managed Technology services to small businesses with 10 to 200 employees. Since founding TechSquad IT in 2004, Chris and his team have set the industry standard by bringing practical and pertinent expertise to the “outsourced IT” experience. It is through his 10-plus years of experience in professional IT consulting and telecommunications, that Chris and his team have been able to consistently surpass the unique business needs of today’s SMB end users. The vision of where TechSquad IT is today — and where it is going in the future — has been built by Chris and his team; being one step ahead of the market curve is Chris’s (and TechSquad IT’s) daily goal.
An entrepreneur at heart, Chris also saw the need for a full-service MSP marketing and appointment-setting tool, specific to the small to midsize market. As a result, he founded, and currently serves as CEO of MSP Leads, a provider of outsourced appointment setting and lead-generation services to U.S.-based Managed Services Providers. MSP Leads is built on the foundation of offering customized lead-generation and direct marketing campaigns, as well as a trained staff of Communications Specialists who have experience in the Managed Services and IT industry. It is through this business model, that MSP Leads can offer today’s growing MSPs a professional, organized and valuable tool with the goal of creating and maintaining new business development.
As both a public-facing entrepreneur and MSP, Chris can often be spotted sharing his expertise and best practices at various industry events – both live and online. He has been featured several times as a guest on Zenith Infotech’s MSPtv television network. Most recently, Chris appeared on the network’s “VSR Channel Live” talk show offering tips on how VARs and MSPs can best market themselves. In 2011, Chris was a featured panelist on a session at CompTIA Breakaway discussing “What Keeps Solution Providers Up at Night?”
Chris is also the author of “Small Business Owners Guide to Stress Free Network Support.” In this newly published book, Chris shares his expertise and experience on how business owners can find a professional, competent, honest, considerate, on-time, fairly-priced and dependable computer consultant. As a business owner on both the vendor and MSP sides, Chris offers his unmatched and unique expertise on issues such as: How to avoid getting ripped off, disappointed, and paying for sub-standard work; the 12 warning signs that you hired the wrong computer consultant; and everything you need to know about contract, payment schedules, and rate negotiations.
Prior to founding both TechSquad IT and MSP Leads, Chris was the Chief Technical Officer (CTO) and Client Support Director at NConnect Internet – an ISP based in Slinger, WI.
Chris also holds the titles of Microsoft Certified Systems Administrator, Microsoft Certified Desktop Support Technician and has completed the Microsoft Certification Course. In addition, he holds the distinction of membership in Robin Robins’ Producers Club, a private group of IT business owners whom Robin has personally coached on marketing, sales and business success. As a member of the Producers Club, Chris, who is a two-time winner of Robin’s “Genius of the Month” Award, has personally traveled with Robin to share his success story of how her Technology Marketing Toolkit has helped him as a business owner and entrepreneur.