Brett Sutherlin, President and CEO/ fusionZONE Automotive, Inc.
If you smell that “new car smell” wafting through the Internet and into your livingroom while shopping for your next new vehicle, Brett Sutherlin is likely the man responsible. Sutherlin shattered the antiquated idea of driving dealership to dealership in search of the perfect vehicle by creating fusionZONE Automotive’s robust digital marketing system. Now, automobile shoppers can locate the perfect vehicle from the comfort of their own home!
Sutherlin spent the majority of his formative years working in his family’s automotive dealership empire. Prior to this, he earned his Bachelor of Business Administration from the coveted Northwood University in Midland, MI where he studied all facets of Automotive Business and Marketing. His foray into the family business was cut short when an unprecedented opportunity came knocking and his family sold most of their dealership empire to Auto Nations, Inc. Sutherlin knew at this time he must follow his entrepreneurial spirit. His mind never far from the auto industry, he recognized the increasing need for Internet marketing customized exclusively for automotive dealers. He leveraged his heritage, education and experience and launched fusionZONE Automotive–a company that drives the good-ole-boy automotive industry into the digital marketing age.
fusionZONE Automotive’s advanced products have revolutionized a stagnant industry by merging cutting-edge digital technology with the heart of the automobile shopper. Sutherlin’s digital marketing techniques are unparalleled in the industry and net significant results in increased lead generation and sales completion for his dealership clients.
Sutherlin has grown fusionZONE Automotive to be one of the largest automotive digital marketing providers in the nation. In less than 10 years, Sutherlin has grown fusionZONE Automotive to over 700 dealer clients nationwide.
FusionZONE Automotive is based in Los Angeles, CA where Sutherlin resides. He is married and has two sons. Brett Sutherlin appeared recently on television in “Americas Premier Experts” which aired on NBC, CBS and Fox.