Bill Walton

Biography

Bill Walton is a nationally-recognized sales trainer and coach with more than twenty-four years of experience helping individuals and teams add value to customers. He is known for his cutting- edge sales training and value proposition work with prominent Fortune 500 companies such as Avis Budget Rental Car, American
Express, and Merrill Lynch. Bill’s approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.
Prior to founding ProDirect, Bill worked for two prominent professional services firms selling large-scale sales training and consulting projects. His clients included CIGNA, Stanley Tools, and Unilever. During this time, he formulated his value-creation philosophy by learning what it took to sell to and serve clients with extremely high expectations. Bill also spent ten years in sales and marketing within the consumer products industry, learning the value of delivering on a brand promise. These experiences have all served to provide the inspiration for his work with salespeople today.
As a noted speaker, Bill is asked to deliver engaging talks on such topics as Bullet- proofing relationships, Making your story make the difference and Sales process as product. Bill recently published Taming the Four-Headed Dragon, a value creation playbook to help professionals get the sales growth they need and attract the clients they want, all on a limited time budget. Bill was recently acknowledged by America’s PremierExperts® as one of the leading experts in his field.
Bill publishes the Value Creation sales blog and has been a featured guest on CNN. He’s worked as an adjunct professor at New York University and has been a featured contributor to Human Resource Executive magazine. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and the Greater Philadelphia Senior Executive Group (GPSEG) and currently sits on the board of the Juvenile Diabetes Research Foundation.
Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Master’s degree in Human Resource Education from Fordham University.
Bill lives in Lawrenceville, NJ, and spends his spare time playing tennis and rooting for the New York Jets with his wife Amy and daughter Juliet.

For information on Bill and his results-producing programs, books and speaking topics, visit:
www.BillWaltonSalesTraining.com. http://www.facebook.com/billwaltonsalestraining http://www.linkedin.com/in/billwaltonsalestraining/ https://twitter.com/bwaltonSTrain