The old adage states: “Driving forward while focusing on the rearview mirror will land you in an accident.” This also holds true in business. While it’s important to understand the past, the future is where the real opportunity lies. But how do you tell the difference between passing fads and profitable trends? The authors in this book aim to do exactly that. Forty-one leading experts across multiple industries have teamed up to share The Next Big Thing to help you profit in this new economy.

Trendsetting Business Leader Authors are Michael Smith, Salvatore Friscia, Michael “Yar” Zuk, Joanne Rochon, Sigrun Lilja Gudjonsdottir, Travis Greenlee, Meg Filip, Larry Loik, Andrew Lock, John Frossard, Isabelle Mercier-Turcote, Johnny Chotrani, Reese Richards, Mike Colesante, Kimberly Martinez, Andrea Warkentin, Patti Waterbury, Wrise Booker, Blue Melnick, Angelica Michail, Stacey Weckstein, Larry Broughton, Adam Urbanski, Tammy Holyfield, Jason Epstein, Ron Morris, Jon Bjarnason, Brian Chase, John Bisnar, Dan Liebrecht, Tony Dietsch, Mark Eldridge, Joseph Rickards, LaShonda Rahming, Richard Seppala, Nick Nanton, Esq., J.W. Dicks, Esq. and Lindsay Dicks.