Biography

Luka is an entrepreneur, author, strength/fitness/business coach (yes, all that), world traveler, life enjoyer (is that even a word?) and former pro-basketball player who is working on hooping consistently again. There’s a lot more to him, but he’ll tell you those stories over a drink some
time (or maybe you can read about them on his blog).

Since he was wee little kid, Luka was entrepreneurial Unfortunately, many times it took him down the wrong path. Sports and fitness saved him. That is why these days he is all about running his businesses that are his purpose – his gym Vigor Ground Fitness and Performance which is located in Seattle, WA, and the gym he started in Slovenia, Vigor Move & Live. To serve his clients and change their lives is the internal alarm clock that gets him up in the morning.

Luka also co-wrote the national best seller, The Fit Formula and self- published The Fitness Business Mixtape. He has also written for a number of top fitness and lifestyle blogs. More than anything, he loves writing to get all the things in his head out on paper and help people find solutions (or maybe help tip them out of ambivalence on a certain matter).

Sport and fitness saved Luka’s life. He was a knucklehead when he was younger. His coaches, team, family and drive to be the best basketball player (and the most capable athlete) is what tipped the scales and made him turn down a different path.

When he was done with playing professional basketball, he went into fitness (he was actually in it all that time, but that’s a story for another day) and for the last decade he has been purposeful about helping people change their life through the vehicle that changed his.
Luka trains athletes, youth, and anyone that has a goal and desire to change for the better (those who don’t; he helps them find it!).

To find out more about Luka, go to: www.VigorGroundFitness.com or: www.LukaHocevar.com